#DROPBOX PAPER TABLE OF CONTENTS SOFTWARE#
Google was making bold moves into the space with G Suite. Predating Google Drive by four years, Dropbox had already achieved impressive growth in the cloud-storage space by the time Google decided to get in on the action. However, even as a new player in the space, Google cast a long shadow. Dropbox couldn’t afford to sit back and allow Google to encroach on the market share it had built since 2008. So, Dropbox did what many companies facing an emergent competitor do.ĭropbox went shopping. Google’s Goliathīy the time Dropbox acquired Hackpad in 2014, things were heating up in the cloud-storage space.ĭropbox had more than 300 million users worldwide. Microsoft’s OneDrive wasn’t far behind, with more than 250 million users. Google Drive was nipping at Microsoft’s heels with 240 million users. However, aside from some relatively minor differences in storage allowances, there was very little to distinguish one service from another.
All three of the major players in the cloud-storage space were competing for the same users. This was especially true in the enterprise, which all three companies had been targeting aggressively.ĭropbox may have been ahead of Google and Microsoft by 50 million users or so, but this didn’t mean Dropbox could afford to take its foot off the gas. If Dropbox hoped to continue its growth trajectory, it had to diversify beyond storage. In 2008, Dropbox’s core value proposition of using the cloud to make it effortless to sync and share files across computers was unique. If Dropbox wanted to be anything other than a commoditized storage provider, it had to expand its offerings.ĭropbox went on an acquisition spree in 2014.
In March, the company bought work-chat platform Zulip for an undisclosed sum. #DROPBOX PAPER TABLE OF CONTENTS SOFTWARE#Īround two weeks later, Dropbox announced it had acquired German social-reading service Readmill for approximately $8 million.
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